Events

Installed on The Reef — a monumental urban screen in the heart of Downtown Los Angeles — the work enters into direct dialogue with the metropolitan landscape, extending beyond the conventional boundaries of exhibition space.

Stretching 736 feet in length, with three display faces oriented North, East, and West and totaling over 40,000 square feet of screen space, The Reef is the largest digital billboard in the United States. Positioned between the I-10 and I-110 freeways, it occupies two of the country’s busiest traffic corridors, generating millions of weekly impressions and engaging a vast, constantly moving public. Within this expansive infrastructural setting, Spring unfolds at an urban scale, amplifying the work’s visual and conceptual impact.