Twice Seen. USA, New York City, 2025
USA, New York City, Times Square digital billboard
23 June 2025
—
29 June 2025
From June 23 to 29, 2025, the Art Innovation Gallery presented Twice Seen, a dual exhibition that played on the monumental digital surfaces of Times Square. This project unfolded in two gestures: one continuous, the other ephemeral. Together they formed a dialogue between two temporalities, two architectures of seeing, two ways of being present. At the heart of Twice Seen was the question: How does perception shift when image and time repeat?
The first chapter began with a curved digital billboard on which a flow of contemporary digital artworks were on display for seven days. The curvature of the screen embraced the viewer in a panoramic rhythm, transforming the moving image into a spatial presence. Here, digital art became part of the breath of the city — it was constantly changing, immersive and suspended. It invited the audience not to a spectacle, but to a slow encounter. This was the first sight: stretched out in time, recurring, slightly altered.
Then, on June 25, 2025, for one day only, a second intervention took place. Four colossal screens across 5 Times Square ignited in perfect synchrony. This one-time activation fractured the image across multiple surfaces, scattering the viewer’s gaze and multiplying their experience. Unlike the continuous flow of the curved installation, this moment was sharp, sudden, and irreproducible — seen once, and only once. It is the second sight: compressed, simultaneous, unforgettable.
During this exhibition, Medina’s artwork Sunset was showcased alongside the Time to Art series. Twice Seen was not merely about seeing twice—it was about seeing differently. The works invited the audience to move between two poles: immersion and interruption, the slow loop and the sudden burst, memory and moment. The city unfolded as both screen and stage; the image, as both mirror and echo.
A group exhibition by Art Innovation Gallery on the Times Square





