Events

On February 20, 2025, at 3:00 PM, TIME TO ART by Medina Kasimova illuminated the iconic digital billboards of Times Square in New York City, creating a captivating digital landscape composed of four dreamlike works: Spring, Winter, Autumn, and Flowers. Reflecting nature’s organic growth, these digital pieces originate from Medina’s oil paintings, transitioning from canvas to screens and bridging the physical and digital realms.

TIME TO ART, a series of dynamic digital artworks, explores the dialogue between art and technology. Displayed in one of the world's most recognizable public spaces, TIME TO ART invited passersby to pause and reflect on the healing power of art. In a cityscape defined by rapid pace, Medina’s works offer a meditative space, celebrating the cyclical beauty of nature.

Through TIME TO ART, Medina Kasimova and .ART Registry affirm that art is not confined to galleries or museums but is an integral part of our shared environment. Viewers are transported into a realm where the boundaries between reality and imagination disappear. Each frame teems with rich detail, from the brushstrokes to dews on fresh leaves and the rhythmical sway of grasses and flower stems, culminating in a kaleidoscope of leaves and lights.