Events

“Landscape Reimagined” was presented in Seoul from October 1–7, 2025, as part of the exhibition Afterglow, curated by Art Innovation Gallery. Taking over the monumental screens of the Parnas Media Tower in the heart of Seoul’s Gangnam district, Afterglow transformed the urban skyline into a stage of light and memory. The exhibition reflected on the interplay of light, time, and remembrance, tracing the lingering impressions of what once was.

Landscape Reimagined is a collaborative artwork that began with an open call initiated by .ART Registry and HUG.art, inviting digital artists to reinterpret the paintings of multidisciplinary artist Medina. Known for her vivid palette and expressive compositions, Medina creates works that hover between reality and dream. Her oil painting Autumn Road, the source of inspiration for this project, is a striking example: a scene charged with cinematic intensity, where movement seems to persist within stillness.

Taking Autumn Road as a point of departure, the winning digital artist Cromwell reinterpreted Medina’s painting through a new digital art vocabulary. Using generative tools and three-dimensional modeling, fragments of the original painting were lifted from the canvas and reassembled into sculptural digital forms. These elements, set into motion, transform the static qualities of paint into a dynamic, shifting environment. 

By transforming Medina’s oil painting into a multidimensional space, Landscape Reimagined offers viewers a new perspective on the original work. It bridges the tangible and the virtual, the enduring presence of the artist’s hand and the limitless possibilities of digital transformation.

MEDINA

Medina is a multidisciplinary artist working across oil painting, sculpture, stained glass, mosaics, and digital media. Rooted in a deeply personal story of resilience and transformation, her practice navigates themes of strength and fragility, vulnerability and empowerment, survival and renewal. Through this lens, she develops a distinctive visual language that bridges the material and the digital, resonating with ideas of interconnectedness and repair.

Her work explores endurance as both subject and form. In painting, she builds radiant, layered surfaces that hold multiple narratives while pointing toward healing. In mosaics, fragmentation becomes a generative principle: broken forms are reassembled into new structures of meaning. Extending this approach into the digital realm, Medina creates large-scale billboard installations and metaverse-based projects that transform physical and virtual surfaces into sites of encounter—linking cities, audiences, and cultural narratives across diverse geographies, and situating her practice within a global, technologically mediated context.

Medina has presented her work internationally across museums, biennials, art fairs, and large-scale digital platforms, including projects in Baku, New York, Miami, Hong Kong, Berlin, and forthcoming exhibitions in Seoul, Taipei, and Dublin.

As the official artist for the .ART Registry, Medina is the inspiration behind The Healing Power of Art, a philanthropic initiative exploring art’s role in psychological and emotional restoration.

CROMWELL 

Cromwell is a self-taught digital artist whose practice centers on generative images and animations created through visual programming. Working with languages such as Processing, she composes dynamic visualizations that reveal the endless possibilities of code as a creative medium.

Her work is defined by the interplay of form, color, and movement, resulting in immersive atmospheres that draw the viewer into ever-shifting worlds. Whether still or animated, each piece is a singular exploration of algorithmic art’s potential to push the boundaries of perception and expression.

Attentive to the synergy of every element—lines, reactions, music, light, and color—Cromwell creates works that captivate and resonate, ensuring each visual experience is truly one of a kind.

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