TIME TO ART
November 2024
The COP29 Climate Conference
Baku, Azerbaijan

TIME TO ART
TIME TO ART is more than a call to action—it's a reflection of our belief that creativity has the power to heal not only individuals but also our planet. As we gather in Baku for COP29, we stand at a crossroads where innovation and sustainability must converge. For Medina, this journey is deeply personal. Her art, shaped by her resilience and vivid imagination, serves as a testament to the transformative power of creativity. As the official artist of .ART Registry, Medina embodies the healing potential of art—a vision that inspired our Art Therapy Initiative. By embracing .ART domains, we provide artists like Medina with a platform to share their stories and connect with the world. Art, in its purest form, is a bridge that connects us to our shared humanity and the natural world. It is my hope that, through these displays, we can remind everyone that art has the capacity to inspire change, promote healing, and contribute to a healthier planet. Let's use this moment to make art a part of the solution.
Reyhan Kasimova,
Co-founder of .ART Registry
Starting November 1, for one month, six unique generative works by Medina Kasimova will be displayed on media billboards throughout Baku, Azerbaijan, in celebration of COP29, the United Nations Conference on Climate Change. This open-air digital art exhibition, titled TIME TO ART, aligns with COP29's focus on environmental awareness and the power of creativity to heal and inspire.
The featured pieces—"Autumn," "Spring," "Winter," "Sunset," "Depth," and "Flowers"—are based on Medina's original paintings and brought to life through digital technology, transforming traditional art into dynamic expressions of movement and energy. The exhibition invites viewers to immerse themselves in a world where brushstrokes and colors seem to come alive, demonstrating art's ability to transcend static form and evoke the rhythms of nature.
These generative pieces not only showcase the beauty of Medina's work but also echo the themes of sustainability and resilience that lie at the heart of COP29. Each work is more than just a painting; it is a portal into shifting moods and seasons, a synergy of classical art and modern media that highlights our connection to the natural environment. The TIME TO ART exhibition reminds us that through creativity, we can foster a deeper relationship with our planet and inspire meaningful change towards a more sustainable future.
Experience “Depths”
by Medina Kasimova
The Armory Show
September 2-8, 2024
Times Square, New York City.

ART Registry and Medina Kasimova LIGHT VISIONS TIMES SQUARE
Premiered on the famed Times Square digital billboard in New York City, “Depths” is a captivating work of digital art, a series of transcendent images that evoke deep emotions and introspection. Characterized by its vivid, dreamlike quality, “Depths” reveals layers of meaning and complexity.
Through her innovative use of color, form, and texture, Medina creates a visual narrative that speaks to the resilience and beauty of the human spirit. The work invites viewers to explore the depths of their own experiences, offering a powerful and moving tribute to the strength of life.
Personal exhibition
December 24, 2018
Multimedia Art Museum
Opening of the exhibition

Medina - preparation for the exhibition at the Multimedia Art Museum. Video postcard
Among the attendees was a famous art historian Mikhail Kamensky, who was deeply touched by such a bright palette of colours. “Medina’s perception of the world is so vivid, full of contrast and sincere. As an artist, Medina is absolutely unique. She doesn’t look around to see what others did before her. For me it’s obvious that there is a certain affinity between Medina and such artists as Kandinsky and Jawlensky. But I don’t think she imitates their perception of the world in any way. I think all of them just happen to have the same perception of it”.

Medina. Оpening of an exhibition at the Multimedia Art Museum
Postmodernist artist Rauf Mamedov was impressed by Medina’s works. “Jackson Pollock considered it important to preserve the image that had emerged in the artist's sub-cortex in its original form and to prevent consciousness from correcting this image on its way to the canvas. Everything is fragmented, transformed almost to atoms, to the rapid and pure colour spots. In this case the disappearance of the world of objects is fully justified. But it turns out that it’s possible to preserve the primary colours of the surrounding world without destroying the dimension of objects. Medina demonstrates this brilliantly. In her works, to quote Oscar Wilde, “life imitates art”. An amazing metamorphosis of the objective world takes place here”, Mamedov says.