Events

Hong Kong’s Skies into a Digital Gallery. Medina Kasimova’s digital art lighted up Hong Kong’s LED billboards for LUMINANCE during Art Basel Week.

From March 28 to April 3, 2025 the Hong Kong city’s glowing LED billboards in Mong Kok were transformed into massive digital canvases for LUMINANCE, a public art takeover from Art Innovation that merges design, technology, and contemporary culture.

And leading the charge? Medina Kasimova, official artist of .ART and the inspiration behind the Healing Power of Art initiative. Medina’s luminous, layered digital artworks from the series TIME TO ART was showcased on one of the city’s largest displays, offering a moment of visual calm, wonder, and introspection in the middle of one of the world’s busiest intersections.

Known for her signature style blending emotion, color, and movement, Medina Kasimova’s art taps into something rare in the digital space: actual feeling. Her works in LUMINANCE continue her ongoing mission to make art a tool for collective healing—something that feels especially urgent in today’s overstimulated world.

This moment in Hong Kong wasn’t just another screen showing pretty things. It was about scale, visibility, and impact — taking digital art off your phone and putting it where everyone can see it.

Medina’s participation in LUMINANCE was part of a growing movement: using public digital space for emotional, cultural, and even therapeutic connection.